How Drones Elevate Video Production

Videos are one of the most effective ways to market your brand. In fact, the latest Video Marketing Statistics report shows that 84% of people said a brand’s video convinced them to buy a product or service. So, if you want to stand out from the crowd with content that can convert, videos are the way to go. But not just any video has the power to transform viewers into customers. With the mountain of consumable content at people’s disposal, it practically requires a cinematic masterpiece to truly capture and convert your target audience. To achieve the cinematic quality required to create more impactful marketing videos, brands are incorporating high-end drone videography in their video projects.

When planning your next video marketing campaign, you should consider what benefits drone videography can bring to the table. Here are some of the main ways utilizing drones can elevate your video’s production value:

Aerial Footage—Easier, Better, Faster, Stronger

By now, we all know that drones have all but entirely replaced the helicopter method of capturing aerial footage—thus saving video productions a lot of time, money, and headaches. However, we can’t discuss the benefits of drones in video productions without mentioning how it has completely transformed aerial footage capture.

Before video production drones took flight, aerial productions required renting a helicopter, hiring a licensed pilot, installing camera mounts and hoping for clear skies on the day you scheduled your aerial shoot. This route was not only time-intensive, it also put a severe dent in your video production budget. But with commercial drones, the cost and time required to capture aerial footage are lowered astronomically, while vastly increasing the production value.

Capturing Unique Shots

With the ever-evolving nature of technology, drones have advanced beyond being a novelty tool for high-altitude scenes. While the ability to record those breathtaking aerial shots is a huge benefit, utilizing drones also gives our videographers the means to capture extraordinary shots that were previously unobtainable. Thanks to the advancements in drone flight performance, we’re able to film footage at any height. In addition to high-altitude aerial shots, we’re also able to capture footage low to the ground or even film in areas that are inaccessible to traditional cameras and crew. Combined with creative imagination, drones offer infinite possibilities for our clients’ video projects.

Following the Action

With every project we undertake at VISION, part of our mission is to create experiences that truly resonate with people and build emotional connections with your brand that drive them to act. Part of creating that experience is about keeping your audience engaged in your brand’s story and message by making them feel more immersed within the action.

A great way to accomplish this level of immersion is by incorporating tracking shots within your video that allow the audience to get up-close and personal during the action. With our drone’s powerful tracking features, we can easily film complicated moving shots with a new level of precision. Whether used to track a fast-moving vehicle for a car commercial or follow a character throughout the scene, drones present limitless possibilities to utilize motion in new, creative ways.

High-Quality Drone Cameras

While drones have been utilized in video productions for many years now, the footage quality was not always up-to-par with traditional, non-aerial video production cameras. But now, cameras on drones are flying toe-to-toe with traditional cameras—giving videos the same cinematic quality as traditional commercial production cameras. So, no more sacrificing footage quality for convenience or cost savings. In fact, VISION’s drone camera boasts the same filming capabilities as top-of-the-line cameras—allowing for seamless integration between drone footage and non-drone footage.

All-In-One Equipment

Speaking of being on par with traditional video production cameras, drones also make for excellent all-in-one devices for capturing complex shots that typically require specialized equipment, like cranes, dollies, gimbals, and more. This means less equipment is needed to haul around on production shoots—making drones one of the most versatile and cost-effective tools for filming complex footage. On a busy production day time is everything. So, the ability to transition from a carrying-case to recording within a few minutes is a huge deal.

Basically, Drones Have Revolutionized Video Productions

With their incredible versatility and capabilities, drones elevate video production value in every sense. By making the video production process easier, better, faster, and stronger, drones grant more freedom and flexibility to fully realize your unique vision without sacrificing time and money from your video project in the process. With VISION’s team of talented drone pilots and videographers on your project, you’ll be able to create high-end videos for your web and broadcast commercials, marketing videos, corporate applications, and so much more. So it’s not a question of if we can execute your video production vision; it’s a question of when you want to get started.

To learn more about how drone videography can elevate your video productions, give us a call at 713-862-1900. We’d be delighted to help take your productions to new heights.