Argus Rebrand

Showcasing industry leadership through content rebranding.

As the leading provider of price assessments, business intelligence, market data, consulting projects and events for the global energy and commodities markets, Argus knew their website needed to showcase the broad range of services as well as their deep global influence in the markets. Looking to do a complete rebrand, Argus called upon VISION to create visual content and videos to support their marketing efforts as well as their internal communications.

  • Argus fertilizer markets

    Animation & Motion Graphics:

    With highly impactful and product-focused animations and motion graphics, VISION created each video with its own distinct style while also maintaining a cohesive feel throughout all the videos.

  • Argus Alloy Calculator

    Video Production:

    As part of the Argus rebrand, VISION produced a number of marketing videos for their leading commodities, including metals, fertilizer, petrochemicals and more. In order to reach a greater global customer-base, videos were translated into a variety of different languages.

Argus developed a sleek new brand with bold messaging about their methodologies and position in the market that would demand the attention of competitors and clients. VISION developed just the right tone for the script and created motion graphics that complimented their new look.

The result, Argus launched a media rich website full of branded content and visual surprises allowing them to share their knowledge with their global customer base—ensuring that their leadership in the industry lives ON.