Hines Texas Tower Video Wall
Setting the standard in real estate with video wall content.
Texas Tower in Houston is the headquarters of Hines, a global real estate investment, development, and management firm. As one of the largest privately held real estate investors and managers in the world with a presence in 28 countries, Texas Tower is the showpiece of Hines’ over 65-year history leading the industry in quality and innovation.
In keeping with their leadership in quality and innovation, Hines engaged VISION to create custom-designed video and motion graphics content for a new video wall permanent installation located in the lobby of Hines’ headquarters in Texas Tower.
Permanent Video Wall Installation:
The 4.8 million pixel LED video wall within Texas Tower acts as a first touch point towards showcasing Hines’ vision, history, and global presence to visitors of their headquarters.
Motion Graphics Content:
VISION’s motion graphics artists created a variety of looping screen content that combines clean and sophisticated motion graphics with an array of video montages, photographs, and 3D visualizations of Hines’ assets not yet built.
Completed in 2021, Texas Tower offers a radical new approach to the lobby and common-area design and activation. With their new video wall addition, Hines elevates and further drives home their culture of innovation the moment visitors enter their headquarters at Texas Tower. So much so that they are implementing the video wall content created by VISION across multiple Hines properties worldwide—helping Hines’ legacy of quality and innovation live ON across the globe.