Roping in a new experience for a world-class rodeo.
The Houston Livestock Show and Rodeo (HLSR) isn’t a rodeo, it’s the rodeo. As in the largest rodeo in the world. More than 2,483,000 million people a year attend this 21-day long annual extravaganza held at NRG Stadium in Houston, Texas, with millions more watching on Fox Sports around the nation on television and a live web stream. VISION was engaged to help RODEOHOUSTON step into the spotlight with a new national-level graphics package, videos and animations to elevate RODEOHOUSTON’s look to fit alongside the likes of NFL Monday night football—and help the RODEOHOUSTON’s impressive legacy live ON.
The results included record-breaking attendance numbers and a boost to FOX Sports’ coverage, supporting the Rodeo’s long-term tradition of engaging millions so that their generous spirit of giving back to the Houston Community, including more than $375 million to education.