Roping in a new experience for a world-class rodeo.
The Houston Livestock Show and Rodeo (HLSR) isn’t a rodeo, it’s the rodeo. As in the largest rodeo in the world, more than 2,483,000 million people a year attend this 20-day-long annual extravaganza held at NRG Stadium in Houston, Texas, with millions more watching on broadcast around the nation on television and live web stream. VISION was engaged to help RODEOHOUSTON step into the spotlight with a new national-level graphics package, videos, and animations to elevate RODEOHOUSTON’s look to fit alongside the likes of NFL Monday night football—and help the RODEOHOUSTON’s impressive legacy live ON.
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Content Partner:
A world-renowned event of this size and scale needed a production partner that could create compelling, memorable content for a bold live and broadcast experience that would connect with audiences of every age group and diversity. VISION was honored to produce RODEOHOUSTON’S broadcast graphics package that plays live in NRG Stadium and live on Bally Sports, The Cowboy Channel, Telemundo, and on RODEOHOUSTON.com during the 20 day rodeo event. Attendance at the world’s largest indoor rodeo averages 2,483,000 a year and the extended audience on broadcast and online adds millions more.
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Video Production:
With the stakes set high, the opening video had to make a lasting impression. It seamlessly integrated the official song of the Houston Livestock Show and Rodeo, “Welcome to the Show,” by country music star Cody Johnson, setting the stage for an electrifying start to each performance inside NRG Stadium and across broadcast channels.
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Broadcast Graphics:
To add life to their heritage brand, we ideated and created a broadcast and in-stadium graphics package to be showcased live inside NRG Stadium on one of the largest screens in the world (277.17 feet long and 52.49 feet wide). Leveraging cutting-edge technology and forward-thinking design, the package elevates the HLSR experience to unprecedented levels, setting a new standard for what a rodeo event can look and feel like.
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3D Animation:
The creative strategy focused heavily on integrating cutting-edge 3D animation and motion graphics, blending modern design with the traditional rustic essence of the rodeo. The aim was to seamlessly merge these contrasting styles to captivate new audiences while retaining the essence cherished by longtime rodeo fans.
The opening video and the broadcast/in-stadium graphics package were crafted to forge a deep connection with the audience, bridging the gap between the rich heritage of the Houston Livestock Show and Rodeo and the excitement of contemporary sports entertainment. The results included record-breaking attendance numbers and a boost to coverage across broadcast and streaming channels, supporting the Rodeo’s long-term tradition of engaging millions so that their generous spirit of giving back to the Houston Community, including more than $600 million to education.