Collage-style scene of a Raymonda couple surrounded by fabric, brushes, sewing tools, buttons, and other artistic materials.

Motion Graphics Ad

Houston Ballet’s Raymonda Ad

Creative Development · Graphic Design · Animation

A little magic before opening night.

A little magic before opening night.

A little magic before opening night.

Houston Ballet’s world premiere of Raymonda presented a unique creative challenge: with the production still ahead, there was no performance footage to use in the promotional video.

VISION built the ad entirely through graphic design, animation, and editorial pacing, creating a whimsical visual world that captured the spirit of the ballet before audiences ever stepped inside the theater. The result offered a playful introduction to Raymonda while giving the upcoming production a distinct visual identity of its own.

Client

Houston Ballet

Whimsy, in motion.

A closer look at the graphic world created to introduce Houston Ballet’s world premiere of Raymonda.

Houston Ballet dancer in a pink costume framed by ornate floral graphics and gold fabric, with the title “Raymonda” displayed prominently across the image.
Whimsical garden scene from Houston Ballet’s Raymonda commercial, featuring a floral arch, manicured greenery, illustrated characters, butterflies, and flowing gold fabric.
Whimsical collage of illustrated Raymonda characters gathered around an ornate theatrical mask, surrounded by gold fabric and vintage decorative patterns.
Whimsical Raymonda scene showing illustrated ballet characters and toy soldiers among white birch trees, pink drapery, and flowing gold fabric.