The Greater Houston Partnership engaged VISION to produce a marketing video to showcase all that Houston has to offer to be shown during Super Bowl 51 when the world’s focus would be on the city. The Houston Tour Video was launched as part of the Partnership’s Houston Image Coalition, which sought to highlight the vibrancy of the Houston region and its position as a great place to live, work and build a business to business leaders around the world.
The Houston Tour Videofeatures fresh, exciting imagery highlighting all that the community has to offer, including a dynamic culture coupled with a booming business environment. By showcasing all the aspects of the region, the video drives excitement and invokes the perception that for any business, Houston is the place to be.
Houston is one of the most diverse cities in America and in order to give an accurate representation of the city’s unique and diverse culture,VISION used real Houstonians to be featured throughout the video.
3D Animation and Motion Graphics:
State–of–the–art graphics and 3D animation were used to draw attention to certain areas of the city to showcase locations of Fortune 500 companies, key industry sectors as well as a focus on transportation, infrastructure, the Texas Medical Center and Port of Houston. Motion graphics were designed to present Houston as a modern, innovative city.
With more than 2 million views over Super Bowl weekend alone, this video continues to show the world that Houston is a winning city.