Leveraging augmented reality to showcase Emerson’s products at Valve World.
Valve World is the premier valve event in America that brings together the leading minds driving ahead innovation and excellence in the fields of valve manufacturing, use, maintenance and more. As a major player at the forefront of the industry, Emerson needed an innovative exhibit to display their new technology at Valve World Americas Expo & Conference. For this, they called on VISION to create an augmented reality application utilizing 3D animation to immerse conference-goers in the inner workings and mechanisms of their products.
Using 3D models, VISION created digital cross-sections and animations to show the inner workings of Emerson’s products. The AR application utilized iPads to overlay the current view with information, specifications and more, allowing the participants to stay present within Emerson’s exhibit while exploring interactive elements beyond the physical boundaries of the space.