An island of opportunity.
Sandy beaches, soaking up the hot Texas sun—the Gulf Coast is a vacationer’s paradise. That’s what the Galveston Island Convention and Visitor’s Bureau wanted us to showcase following the devastation of Hurricane Ike in 2008: Galveston is open for business and ready for visitors again, helping the island sprit live ON.
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Content Creation:
To bring people a clear picture of island life, VISION produced twelve 15-second commercials for the Galveston Island CVB, each focusing on a different island experience. These spots were a balm for viewers looking for a quick escape, offering calming, relaxing images and sound design.
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The It’s Island Time commercial campaign was a hit. After the campaign launched, traffic on the Galveston.com website rose to more than six million views. Hotel occupancy rates climbed 8% from the previous year and average daily rates were the best in the state. In fact, the Galveston Convention and Visitors Bureau reported the best tourism season ever, raking in $8.4 million in tourist revenue. The campaign was also award-winning, taking home Crystal Awards for “Best Commercial Campaign” and “Judges Favorite” from the American Marketing Association.